Music Seen: Music-to-Picture Hot Picks * Curious Pair by Debate T

Scene I Can See It In: The lyrics of the song tell a story about meeting someone on the street who is so similar to you that it’s almost frightening. While at first the narrator is taken aback, it ends up being the one thing that brought these people together.

“For my entire life I thought I was the only one, I thought I was unique
But little did I know that somewhere out there in the world there was another me”

This is exactly what technology companies constantly strive for: “What does your phone/media player say about YOU??” These days with Apple’s dominance of the market, people are less concerned with what their devices say about them and just want to be part of a shared global experience.

I could see this song being used in a spot for another brand’s competing device. “Don’t be part of the herd! Think outside of the box! Be unique!” Most of the lyrics are slightly too specific, but an instrumental version with just a few choice phrases kept in could easily get this across.

“What would it take to make you see that I’m not the only me?”

The device catches on one person at a time as its owners meet other like-minded people because of the product. The shimmering introductory guitars set the stage for separated friends or loved ones, longing for one another and staying in touch only because of their devices. A lonely soul messages someone at night as someone receives it, moments later it in the morning. Both happily stay in touch with the help of this technology and as they go about their day, they encounter more and more people using the very same technology, creating a new shared experience for everyone.

As the spot continues, we get to larger and larger places with more people all of whom are using the device and noticing each other. By the final grand sweep of the song, we pull out of a huge arena during a concert where thousands of them are lit up and held in the air.

The angelic coo’s in the background help take us into outer space where millions of lights now shine all over the planet. While this moment was an impossibility in the 1990s, we can still use its musical influences to soundtrack the shared experiences of today.